Concepts
5,000+ outfit concepts per year
Time saved
~2,500 human hours per year
Ad volume
10x more Meta Ads — more shots at engaging content
Shop-the-looks are one of Fox's primary marketing units, running on foxs.com and in Meta Ads. Each look pairs a new arrival with a complete outfit so customers can buy the full set in one place.
An agentic workflow running on trigger.dev anchors on each newly published Shopify item, iteratively builds a full outfit from the recent in-stock catalog, renders it as imagery, and routes it to the e-commerce team.
Scans foxs.com daily for newly published items. Each becomes the seed for an outfit concept.
Per category: an LLM text pass narrows to 16, then a vision pass over a grid picks the winner.
Selected products go to gpt-image-2 — a flatlay and an on-figure model shot per look.
Each outfit posts to Microsoft Teams. The team edits in the dashboard and pushes to Meta Ads.
Every in-stock SKU for the next slot — say ~300 dresses or ~200 shoes.
An LLM scores candidates on metadata against the concept and prior picks. Top 16 advance.
The 16 finalists composite into one 4×4 grid. One vision call picks the winner — not sixteen.
The winner joins the outfit and feeds the next category. Loops until every slot is filled.
Per-category progress streams in live: text shortlist, vision grid analysis, selected product. Once every category is filled, gpt-image-2 renders the flatlay and on-model shot.
Each completed outfit lands in Saved Ads with its product strip, flatlay, and on-figure shot. The team reviews, edits, and pushes to Microsoft Teams or Meta Ads from here.