Generative AI Styling App

Visit curait.ai
GeminiSerpAPIVision ModelsStructured OutputsLLMsContext Refinement

A styling app that turns natural-language outfit intent into shoppable looks, with persistent style context across sessions and a TikTok-style feed for browsing outfits.

Problem

  • Online shopping is organized vendor by vendor, but outfit intent is not.
  • Users need broad search across stores, then compression based on occasion, formality, budget, body preferences, and taste history.
  • Curait turns that open-ended search problem into shoppable outfits.

System design

The core design challenge was hiding a roughly 10-second multi-service pipeline behind a feed: preserve user taste, search broadly, rank visual options, render the outfit, and prefetch the next result without blocking the interface.

Context Distillation

Onboarding and behavior are compressed into a short taste profile that can ride along in every generation prompt.

Parallelization

Product search, filtering, ranking, and image generation run concurrently wherever possible so one slow external call does not freeze the feed.

Single-Pass Ranking

Candidate products are rendered into one numbered grid so the vision model ranks relative options in one call instead of isolated yes/no checks.

Latency UX

The full input-to-output path takes about 10 seconds per outfit, so the next result is generated in the background and cached results are paced.

Tradeoffs

  • Quality vs speed: longer model reasoning improves outfits, but hurts feed latency.
  • Context vs friction: richer onboarding improves personalization, but delays the first useful result.
  • General vs overfit: the profile has to capture taste without overreacting to one request or recent interaction.
  • Perceived latency vs cost: pre-generating future outfits feels faster, but wastes compute when users stop swiping.